CHINAKWE is a contemporary, Afro Lux, art and lifestyle brand. Founded by artist, stylist and designer, Caroline Chinakwe. The brand is rooted in the artists African heritage and European upbringing which shows her creative use of prints styling and bold colours and beauty to depict her passion for her cultural influences. Her artwork brings the vibrancy and history of black culture to life and showcases this through lifestyle products for the modern consumer that is ready to embrace the Afro Lux Culture.
There is a huge gap in the market for modern African lifestyle products that interlink with Western style. Products that represent African culture and history in a cool, classy, yet bold way, is a concept missing in the choice of homeware available on our high street retailers, and so the idea for the CHINAKWE lifestyle brand was born.
The designs and prints used throughout the brand will range from detailed, vibrant, Afro influenced designs from her art collections, to very minimal and unobtrusive prints.
The CHINAKWE product range will be launched in April 2021 and will include luxury soft furnishings, reupholstered vintage chairs, silk scarves and lounge wear.
The CHINAKWE brand is an ode to owning, embracing and appreciating multiculturalism and identity. A love of eclectic craftsmanship, the different, the bold and the love and appreciation for culture will define a Chinakwe customer.
SUPPORT SMALL UK BUSINESS
The effects of the global pandemic has had a huge effect on small businesses and as a small business ourselves, our priority is to support other small businesses in the UK and we do this by our collaborations with other creatives and manufacturers in the UK. This has also helped us reduce our carbon footprint.